Dubai-based conference set to welcome 400+ senior executives from internationalplant-based and cultured-food businesses, investors, and food brands
Held as the GCC competes in the growing global alternativeproteins market, estimatedto be worth US $1.4 trillion by 2050
Dubai has been confirmed as the host city of the inaugural
Healthy Innovation Conference (HiConf) that promises to provide an immersive and
insightful journey into the realm of food technology and alternative proteins. Taking place on
29 February, HiConf is the first summit in the MENA region that is wholly focused on new and
improved food solutions that bring transformative benefits to the health of people and the
planet.
As a regional pioneer in the sustainable food industry and home to a vibrant innovation
ecosystem, the UAE provides an ideal location for HiConf. The conference comes at a time
when GCC governments have set ambitious national food security strategies while also
aiming to reduce food imports that currently fill around 85% of domestic food needs. In
parallel, there is growing demand for alternative animal protein products, with one Credit
Suisse report estimating that the market for alternative meat and dairy could grow to US $1.4
trillion by 2050.
HiConf will bring together a wide spectrum of stakeholders involved in making the global
food system more sustainable, kind, and fair for people as well as animals and the planet. The
agenda will focus on emerging food market trends, evolving consumer behaviors,
breakthroughs in alternative proteins, sustainable production solutions, and changing ethics
that are reshaping the food industry.
The event is expected to welcome more than 400 government leaders, investors, academics,
scientists, and entrepreneurs from across the global food ecosystem. Speakers will include
former German Chancellor, Gerhard Schröder, Sergei Ivanov, Executive Director and Board
Member at EFKO Group, Dr. Manon Littek, Founding Partner of Green Generation Fund, Tao
Zhang, Co-Founder and Managing Partner at Dao Foods International, and many more.
“New and improved food solutions have the transformative ability to accelerate public health,
benefitting the individual as well as the planet. HiConf thus serves as a global thought
leadership platform that has the potential to improve population longevity while reversing
rapid climate and environmental deterioration,” comments Dr. Guenther Wuertele,
Managing Partner at WP Human Capital Group.
HiConf is organized by WP Human Capital Group with UAE-based Novel Foods Group as the
main sponsor, held in partnership with dfv Conference Group, PwC, and a growing list of
well-known partners.
To register for HiConf, visit www.hiconf.ae
About Novel Foods Group
Founded in 2023, the Abu Dhabi-based biotech company engages in transforming mass sugar
consumption by creating and producing cost effective natural sweet proteins through precision
fermentation. Novel Foods consists of a professionally managed board comprising directors with over
100 years of combined experience across a variety of industries and functions.
About WP Human Capital Group
Specializing in top tier tailored corporate events, WPI (Dr. Günther Würtele Information GmbH) stands
out for its expertise in creating impactful experiences for executives and companies. As part of WP
Human Capital Group based in Frankfurt, Germany, and with a proven track record of over 30 years,
WPI events cater to the specific needs of C-suite professionals, supervisory bodies, and shareholders
worldwide.
